“Impact Engineering” or Social Responsibility?
نویسندگان
چکیده
منابع مشابه
Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملimpact of consumer social responsibility and brand social responsibility image on brand loyalty
the present paper focus on itc notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...
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Research has shown service learning to have an impact on the development of students' professional knowledge and skills as well as their social awareness. However, there has been limited empirical research conducted regarding the benefits of service learning in the area of IS. Unlike service learning projects in other disciplines, where the service activity facilitates direct contact between th...
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More firms today are beginning to realise the importance of corporate social responsibility (CSR), and its impact on societal well being, apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to me...
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ژورنال
عنوان ژورنال: Business & Information Systems Engineering
سال: 2015
ISSN: 2363-7005,1867-0202
DOI: 10.1007/s12599-015-0392-2